FIFA ‘15 TV COMMERCIAL

“FEEL THE GAME”

International TV commercial for EA Sports featuring Australian soccer star Tim Cahill. Cahill claimed international recognition after his wonder goal at the 2014 World Cup for Australia leading to a cover feature on the iconic EA Sports FIFA video game in 2015. We were tasked with using this moment in a commercial where people celebrated life’s small victories as if they had scored their own wonder goal. Integrating Tim and his celebration into the commercial before a multiplayer session of the game. Watch the commercial and behind-the-scenes video below which, despite only having a 7-day lead time before production, shows the scope and scale of the task at hand.

Behind The Scenes VIDEO